Wow, Rick and Morty have a game on… Instagram. I’m sure others have done this before, but it’s the first of its kind that I’ve seen, and is really slick.
If you visit the profile page, it’s got a large mosaic image. Go into one of the images, and see if there’s a tag to another profile. Click on the other profile, and go to a new profile with a new mosaic, with something new to explore.